Sunday, March 25, 2012

Bandwidth Demand going North - anyone to Manage????

Bandwidth usage is expected to atleast double in the next 12 months as per new research from IDC. Internet generated broadband traffic will increase approximately 50% yoy on fixed networks and double of that on mobile networks. This is a lot of data and the bandwidths are not increasing at the same speed. Only way is to Shape and prioritize the traffic and cache as much as possible else if anyone had been to Bangalore can easily related to this - will become like traffic on Bangalore roads :-)

IDC also forecasts that end-user demand for worldwide wireline and mobile broadband traffic will increase from 9,665 petabytes per month in 2010 to a jaw-dropping 116,539 petabytes per month in 2015. Web browsing, peer-to-peer file sharing, audio/video streaming, and a host of other applications are all driving bandwidth consumption. "The enormous growth in end-user demand for both fixed and mobile broadband services is staggering," said Matt Davis, director of Consumer and SMB Telecom Services. "Despite enormous growth projected in IDC's forecast, it is difficult to overestimate this phenomenon. Fixed and mobile operators will have to deal with a new reality that will tax network resources to the limit —and perhaps past the limit." 

Obviously this growth shouldn’t come as a surprise that data demands are continuing to rise. Therefore, it is imperative that both home and business networks are able to cope in order to deliver a great user experience. For instance, people are putting greater strains on their wireless connections, as they seek to access increasing amounts of video content and applications from the home, the office and on the move. Thanks to some great advances in networking speeds and performance are continuing to improve but not enough. New generation intelligent movement & speed of traffic is very critical to sustain this growth.  So whether you are a consumer wanting uninterrupted access to HD streaming content or a business requiring improved connectivity for cloud computing, VoIP services or IP surveillance, networking technology is continuing to evolve to meet these needs. Data demands won’t go away so it provides a great opportunity for the channel to continually offer support to customers and meet their networking & data download/traffic needs.

BTW now jumping to the pure mobile data statistics. With the availability of 4G LTE connectivity on new iPads, users can get more data and faster and from just about anywhere on the globe. This is already leading to Quota-full and further "throttling" and hence more dissatisfied customers.  The latest quarterly mobile workforce survey from iPass found a 25 percent decline in cellular mobile network satisfaction. iPass also cited a recent Gartner Inc. report that said, "By 2015, 80 percent of newly installed enterprise wireless networks will be obsolete due to initial installation of non-scalable technology. Whoops - Scary - Get ready for a revamp of network and ofcourse revamp of tools too!!

Very soon we will see a tug-of-war between enterprise networks and cellular data networks. If enterprise networks don't keep pace, users are going to turn to mobile network operators, even for using their devices within the workplace - Scary for enterprise and their security and all their policies go for a toss. Also BYOD policies will boomerang as it may end up costing the company more in the form of ballooning wireless bills or infrastructure upgrades.

Many mobile device management (MDM) offerings are coming up tp manage the cost, optimize the bandwidth as well as secure them there are not such new generation tools available on the market right now to help enterprises deal with the bandwidth demand coming down the road, both on the road and in the office. Of course, your organization still needs to deal with increased bandwidth demand on the enterprise network. What plans are you as a innovation company/entrepreneur  making for that development? :-)

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